The domain you use for a your web site can have a huge impact in the way that humans and search engine spiders perceive it. A good domain name sounds solid to your target audience. If possible, get a .com domain or the domain that has the most respect in your country. A short name if you can get it is important for several reasons. It is easy to fit into logos, makes a better brand, more easily recognizable, and is harder to misspell. Brand turn offers you short and memorable brand names with domain names and logo readily available.